Event Networking: Expanding Your Professional Circle

Social media has become one of the world’s most reliable platforms for creating personal or professional contacts due to its easiness of accessibility and global outreach, however, the future of contact building may remain amongst the human interaction aspect of face-to-face networking at event organisers.

There are countless ways of building professional relationships in the online world, from social media following to online courses and webinars, but it takes confidence, motivation and determination to throw yourself into the deep end with the metaphorical sharks of the industry.

I know. You cannot bare to be around those with superior knowledge to yourself but suck it up buttercup. Opportunities won’t come to you, you have to go to them.

Event networking is a crucial stepping stone in building genuine professional contacts that would be beneficial to an individual’s future prospects, and face-to-face interaction is a powerful tool for getting one’s self exposed as an industry professional and creates the opportunity for one’s personal growth.

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Body language and contact is extremely important when creating key contacts in the industry.

Here are 3 reasons as to why attending event organisers are not only good for building solid professional contacts but also for building towards a better future for yourselves:

1. Building Genuine Relationships

It’s not what you know but who you know.

Networking events allow you to mingle with a diverse group of industry leaders and professionals who share the same interests and hobbies as yourselves. Or with completely different views that you have to listen to for 20 minutes because you are too polite to excuse yourself.

These events, given your communication skills, can be extremely time efficient. You can make more progress without the need of ping-pong messaging on social media.

Within a short period of time, you can receive immediate advice and feedback on your business, ideas or skill set from those who are giants in the industry.

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You can bounce ideas back and forth with professionals. You can create a team for just a short few hours.

2. Improving Your Communication Skills

Is social anxiety eating away at you? Is your mouth dry and you’re unable to speak? We’ve all been there.

At some point in our lives we have all endured conversations that are awkward or uncomfortable and they can leave you feeling as though you lack sufficient communication skills.

However, attending event organisers can be a crucial part of improving those inter-personal skills. Don’t be afraid to approach others, it facilitates the perception of confidence and professionalism.

Non-verbal communication is an extremely important part of networking events. Listen to people and read their body language, as this is just as crucial as what comes out of their mouthes.

Building upon your communication skills can help you with future event organisers, communicating with industry leaders and even with your interview skills.

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Most important, have fun. Your chosen industry should make you happy.

3. Learn New Skills & Tools

By attending an event, you are giving yourself the opportunity to witness a variety of informative sessions, delivered by industry experts, regarding new technology, strategies or solutions; whether it is an expo, a workshop, a roundtable or any other form of business communication.

Keeping up with current trends from acclaimed guest speakers can become a learning opportunity and fill your minds with new and fresh ideas that have been successful in the past or will triumph again in the near future.

First-hand information is priceless and it can help you get a leg up on your competition. For example, the introduction of virtual and augmented reality was delivered globally at many business networking events and invested in by many who witnessed a live demonstration.

Or, in my case, it is still fun to watch a professional demonstrating VR technology and falling off stage.

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If there are new technologies on site then use them. Experimenting is all part of growing.

Lastly, don’t be afraid to approach professionals and ask them for advice and guidance or a solution to a problem you are facing. They are there to share information with future prospective industry leaders.

Learn and succeed. That’s the name of the game.

– Liam







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