To Plan or Not to Plan?

Public Relations is the industry of persuasion and with that comes excessive planning from individuals who are taught to examine every single aspect of everything - its exhausting. However, PR is also a very unpredictable industry and so planning for each and every possible outcome is pretty much unattainable. So the question to you lovely... Continue Reading →

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3 Epic PR Fails

In the world of Public Relations, it is crucial to build and maintain an organisation's reputation, whether it being through product or service promotion, social media interaction or the exciting world of PR stunts. However, this industry is not all sunshine and rainbows and one's reputation can fall a lot faster than it was built.... Continue Reading →

5 Ways to Increase Employee Morale

Increasing employee morale is more than offering small discounts or sending unpersonalised email chain links. Employees like to feel as though they are the backbone of their organisation and not an individual that is easily replaceable. Increasing morale does not have to be extensive or costly, a few simple changes could increase productivity and satisfaction.... Continue Reading →

Work, Work, Work, Work, Work

Work experience has become an essential part of any prospective professional's life due to its ability to showcase a strong, enthusiastic work ethic that is desirable to employers in the PR and Marketing industry. I am a former employee at JayRay Oriental Education and I was invited to London to help kick-start their re-brand. Why... Continue Reading →

Asian Hype: PR on the Move

Public relations plays an important part in the running of any organisation, regardless of their geographic location. International organisations in the recruitment and teaching sector must use PR and marketing as an essential tool to reach their global and diverse target audience. Liam (aka myself), a PR student at USW, travelled to China to become... Continue Reading →

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