Under the Influence

When our modern-day society, who are engulfed with new technology and social platforms, shift their way of thinking and communicating online, it can become extremely influential to those who subconsciously follow the behaviours of others, especially when it comes to celebrities and opinion leaders. The Positives of Social Media     1. Educational Social media... Continue Reading →

Journalism VS Public Relations

Journalism and Public Relations are two giant industries that have created confusion amongst those prospective individuals who wish to take a step onto either career ladder, by their frequent relaying of mutual distrust and crossing of paths.  Journalism and PR have always had a level of mutual dependency, however due to the introduction of new technology... Continue Reading →

Work, Work, Work, Work, Work

Work experience has become an essential part of any prospective professional's life due to its ability to showcase a strong, enthusiastic work ethic that is desirable to employers in the PR and Marketing industry. I am a former employee at JayRay Oriental Education and I was invited to London to help kick-start their re-brand. Why... Continue Reading →

Asian Hype: PR on the Move

Public relations plays an important part in the running of any organisation, regardless of their geographic location. International organisations in the recruitment and teaching sector must use PR and marketing as an essential tool to reach their global and diverse target audience. Liam (aka myself), a PR student at USW, travelled to China to become... Continue Reading →

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