Work Experience: Overseas Re-branding

Work experience has become an essential part of any prospective professional’s life due to its ability to showcase a strong, enthusiastic work ethic that is desirable to employers in the PR and Marketing industry. Liam, a former employee at JayRay Oriental Education, was invited to London to help kick-start their re-brand.

Why is work experience essential?

  1. Improve your CV

The more experience you gain, the more likely you are to go further in the recruitment process and impress the employers.

2.  Pin-point areas of interest

During work experience, you will discover which sectors and working methods you will like or dislike. You will gain hands-on experience before committing fully to a sector that you may regret later on.

3.  Learn & identify skills

You will participate in a wide range of tasks and learn from professionals with extensive experience in the industry. You may pick up new skills that never interested you before or even enhance those you already have.

4.  Networking

Work experience is a great way to create new relationships with professionals, whether it being through shadowing a person at work or attending networking events as a guest. Every day brings new opportunities to meet people. As they say, “its not what you know, but who you know”.


You may impress the employer and land yourself a job.

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Re-branding, the process of changing certain aspects of an organisation’s consumer connectivity method, can include anything from a change in logo or colour palette to a full-scale re-brand. It is often used to change perception, keep up to date with current trends or to overcome competitive difficulties.

Liam was invited by his former employers to begin their long journey to a full re-brand. He stood alongside the newly employed Brand Manager to collaborate overseas with the Brand Ambassadors in Beijing.

What was involved?

  • Company briefing (via webcam)

The entire organisation, including those from Britain, USA and China, spent time briefing one another on the importance of strict deadlines when creating a brand new aesthetic to prevent any loss of business.

  • Graphic design meeting

Designers from a London agency met with Liam and the Brand Manager, who had previously given the design team primary market research, to discuss the change in logo, colour palette and website design. Making prototypes ready to showcase to the teams overseas.

  • Creating portfolios

Liam was included in the creation of portfolios and showreels that included the work of current and former JayRay employees. These informative pieces were created as a step by step process of becoming an employee and travelling to China to become an English Teacher, including visa and passport help, accommodation and transport information and a full briefing and example of the teaching style necessary.

Work experience is not only an essential step to bagging your dream job, but also a fun one. You are not expected to know everything. Nobody is there to judge. Have fun and remember “do what you love, and you’ll never work another day in your life.”



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