PR and Marketing News & Updates
Kevin Hart, an American comedian, actor and producer, has stepped down as the host of the 2019 Oscar awards due to inappropriate and offensive tweets that have resurfaced just days after it was announced. Earlier this month, it was announced that Kevin Hart would be next in line to host the award ceremony and he... Continue Reading →
Social media, the digital platform of exaggerated personas and heightened expressions, is home to billions of individuals that yearn to form relationships and connect to other like-minded beings. However, social media isn't just targeted at people like me and you but to organisations, too. A place where a new source of consumer insights is created... Continue Reading →
Social media has become a colossal part of the user's every day life and we, as a society, have replaced traditional communication methods with our reliance on social networking online. Many users have become addicted to acting out their online personas on a global platform and no longer seek or enjoy real human interaction; a phenomenon... Continue Reading →
When our modern-day society, who are engulfed with new technology and social platforms, shift their way of thinking and communicating online, it can become extremely influential to those who subconsciously follow the behaviours of others, especially when it comes to celebrities and opinion leaders. The Positives of Social Media 1. Educational Social media... Continue Reading →
Journalism and Public Relations are two giant industries that have created confusion amongst those prospective individuals who wish to take a step onto either career ladder, by their frequent relaying of mutual distrust and crossing of paths. Journalism and PR have always had a level of mutual dependency, however due to the introduction of new technology... Continue Reading →
Public relations plays an important part in the running of any organisation, regardless of their geographic location. International organisations in the recruitment and teaching sector must use PR and marketing as an essential tool to reach their global and diverse target audience. Liam (aka myself), a PR student at USW, travelled to China to become... Continue Reading →
The forever evolving world of public relations still carries an underlying feeling of confusion amongst those already in the industry and those who are prospective. In an industry brimming with professionals from a variety of backgrounds and educations, and a range of possible sectors to venture in to, public relations cannot simply be categorised as... Continue Reading →
All About the Hype 