The forever evolving world of public relations still carries an underlying feeling of confusion amongst those already in the industry and those who are prospective. In an industry brimming with professionals from a variety of backgrounds and educations, and a range of possible sectors to venture in to, public relations cannot simply be categorised as one single operation but a network of possibilities.
What is public relations? You are NOT alone if you cannot define the industry in one simple sentence. With the advancement of modern-day technology and online networking, PR has branched into a web of possibilities.
PR is known as the industry of persuasion, over-run with intellectual storytellers who are responsible for the safeguarding of an organisation’s reputation and will become the metaphorical glue between the organisation and its external stakeholders. The budget for the PR industry and content creation is set to expand due to its impressive and influential effect on organisational reputation.
PR professionals are responsible for the formulation of responses and content to strengthen and complement the consumer-brand relationship. The development of online platforms and tools has made it possible for content to be created in numerous formats and shared globally in a timely manner.
PR has often been described as a vessel for content to reach its desired target audience in an effective way. PR professionals are able to strategise when releasing information or content to the public in terms of search engine optimisation and in return measure the return on investment through analytics and social media monitoring.
So, how do you describe the PR industry in a simple sentence? The answer is: you cannot. However, the Chartered Institute of Public Relations condensed it down to help you understand the basics:
– Chartered Institute of Public Relations
A definition of PR is personal, it can evolve when a person enters a new sector or discovers new tools and medias, you are the present and the future of public relations.
Find your path, discover your definition.