In a world of political uproar and scaremongering, you would of thought that the UK public had become desensitised to campaigns that include any political overtones. However, there is a strict and scrupulous organisation amongst us that is the metaphorical filter between advertisement release and what actually reaches our television screens. The Advertising Standards Authority,... Continue Reading →
To Plan or Not to Plan?
Public Relations is the industry of persuasion and with that comes excessive planning from individuals who are taught to examine every single aspect of everything - its exhausting. However, PR is also a very unpredictable industry and so planning for each and every possible outcome is pretty much unattainable. So the question to you lovely... Continue Reading →
And the Oscar Goes to… Not you, Kevin Hart
Kevin Hart, an American comedian, actor and producer, has stepped down as the host of the 2019 Oscar awards due to inappropriate and offensive tweets that have resurfaced just days after it was announced. Earlier this month, it was announced that Kevin Hart would be next in line to host the award ceremony and he... Continue Reading →
3 Epic PR Fails
In the world of Public Relations, it is crucial to build and maintain an organisation's reputation, whether it being through product or service promotion, social media interaction or the exciting world of PR stunts. However, this industry is not all sunshine and rainbows and one's reputation can fall a lot faster than it was built.... Continue Reading →
The Basics of Social Media Analytics
Social media, the digital platform of exaggerated personas and heightened expressions, is home to billions of individuals that yearn to form relationships and connect to other like-minded beings. However, social media isn't just targeted at people like me and you but to organisations, too. A place where a new source of consumer insights is created... Continue Reading →
Social Media Addiction: The Road to Detoxification
Social media has become a colossal part of the user's every day life and we, as a society, have replaced traditional communication methods with our reliance on social networking online. Many users have become addicted to acting out their online personas on a global platform and no longer seek or enjoy real human interaction; a phenomenon... Continue Reading →
Under the Influence
When our modern-day society, who are engulfed with new technology and social platforms, shift their way of thinking and communicating online, it can become extremely influential to those who subconsciously follow the behaviours of others, especially when it comes to celebrities and opinion leaders. The Positives of Social Media 1. Educational Social media... Continue Reading →
Event Networking: Expanding Your Professional Circle
Social media has become one of the world's most reliable platforms for creating personal or professional contacts due to its easiness of accessibility and global outreach, however, the future of contact building may remain amongst the human interaction aspect of face-to-face networking at event organisers. There are countless ways of building professional relationships in the... Continue Reading →