PR and Marketing News & Updates
Social media has become one of the world's most reliable platforms for creating personal or professional contacts due to its easiness of accessibility and global outreach, however, the future of contact building may remain amongst the human interaction aspect of face-to-face networking at event organisers. There are countless ways of building professional relationships in the... Continue Reading →
Increasing employee morale is more than offering small discounts or sending unpersonalised email chain links. Employees like to feel as though they are the backbone of their organisation and not an individual that is easily replaceable. Increasing morale does not have to be extensive or costly, a few simple changes could increase productivity and satisfaction.... Continue Reading →
A press release can be an extremely powerful marketing tool if written with precision and with a specific end goal in mind. However, it can become a total flop if it isn't relevant to the organisation's current business state or the coverage of a popular topic relevant to that sector. What is a Press Release?... Continue Reading →
When an organisation encounters anything outside of their every-day business operations it can create panic and thoughts of a possible crisis. However, more often than not, it is a small issue that, with the right management strategies, could be resolved within a specified time period but without the correct plan could escalate into a full-blown crisis.... Continue Reading →
Journalism and Public Relations are two giant industries that have created confusion amongst those prospective individuals, who wish to take a step onto either career ladder, by their frequent relaying of mutual distrust and crossing of paths. Journalism and PR have always had a level of mutual dependency, however due to the introduction of new technology... Continue Reading →
Brand reputation management is at the forefront of every organisation due to its necessity for 24/7 surveillance that came with the flourish of the digital world. Building upon your brand positioning to become an industry-leading company, as well as gaining a positive brand equity, is a target worth striving for. Organisations across the globe work... Continue Reading →
Work experience has become an essential part of any prospective professional's life due to its ability to showcase a strong, enthusiastic work ethic that is desirable to employers in the PR and Marketing industry. Liam, a former employee at JayRay Oriental Education, was invited to London to help kick-start their re-brand. Why is work experience... Continue Reading →
With over 133 million blogs across the globe, people are frequently signing up to free popular sites to create an online domain to showcase their content, regardless of whether it is for personal or business/industry use. Blogging has been around since 1994 and has been popular amongst PR professionals and journalists alike, but has the... Continue Reading →
