PR and Marketing News & Updates
A press release can be an extremely powerful marketing tool if written with precision and with a specific end goal in mind. However, it can become a total flop if it isn't relevant to the organisation's current business state or the coverage of a popular topic relevant to that sector. What is a Press Release?... Continue Reading →
Journalism and Public Relations are two giant industries that have created confusion amongst those prospective individuals who wish to take a step onto either career ladder, by their frequent relaying of mutual distrust and crossing of paths. Journalism and PR have always had a level of mutual dependency, however due to the introduction of new technology... Continue Reading →
Brand reputation management is at the forefront of every organisation due to its necessity for 24/7 surveillance that came with the flourish of the digital world. Building upon your brand positioning to become an industry-leading company, as well as gaining a positive brand equity, is a target worth striving for. Organisations across the globe work... Continue Reading →
The forever evolving world of public relations still carries an underlying feeling of confusion amongst those already in the industry and those who are prospective. In an industry brimming with professionals from a variety of backgrounds and educations, and a range of possible sectors to venture in to, public relations cannot simply be categorised as... Continue Reading →
The PR industry in the UK has become extremely influential in the maintenance of organisational reputation with its creative and unique collection of internal stakeholders, however, diversity and equality remains a topic of slow progression. The public relations industry has slowly, but surely, made improvements in terms of diversity amongst employees and all internal stakeholders. With 68% of... Continue Reading →
All About the Hype 