PR and Marketing News & Updates
Public Relations is the industry of persuasion and with that comes excessive planning from individuals who are taught to examine every single aspect of everything - its exhausting. However, PR is also a very unpredictable industry and so planning for each and every possible outcome is pretty much unattainable. So the question to you lovely... Continue Reading →
In the world of Public Relations, it is crucial to build and maintain an organisation's reputation, whether it being through product or service promotion, social media interaction or the exciting world of PR stunts. However, this industry is not all sunshine and rainbows and one's reputation can fall a lot faster than it was built.... Continue Reading →
Increasing employee morale is more than offering small discounts or sending unpersonalised email chain links. Employees like to feel as though they are the backbone of their organisation and not an individual that is easily replaceable. Increasing morale does not have to be extensive or costly, a few simple changes could increase productivity and satisfaction.... Continue Reading →
A press release can be an extremely powerful marketing tool if written with precision and with a specific end goal in mind. However, it can become a total flop if it isn't relevant to the organisation's current business state or the coverage of a popular topic relevant to that sector. What is a Press Release?... Continue Reading →
Brand reputation management is at the forefront of every organisation due to its necessity for 24/7 surveillance that came with the flourish of the digital world. Building upon your brand positioning to become an industry-leading company, as well as gaining a positive brand equity, is a target worth striving for. Organisations across the globe work... Continue Reading →
Work experience has become an essential part of any prospective professional's life due to its ability to showcase a strong, enthusiastic work ethic that is desirable to employers in the PR and Marketing industry. I am a former employee at JayRay Oriental Education and I was invited to London to help kick-start their re-brand. Why... Continue Reading →
Public relations plays an important part in the running of any organisation, regardless of their geographic location. International organisations in the recruitment and teaching sector must use PR and marketing as an essential tool to reach their global and diverse target audience. Liam (aka myself), a PR student at USW, travelled to China to become... Continue Reading →
All About the Hype 